New broadcasting and media production company StoryKeller Productions reached out to Vitalic Design Co to produce their logo and visual brand identity for launch.

The brief

Create a brand based on an edgy typewriter look, leaning into the concept of storytelling, but with a modern spin.

The solution

Since the brand will live in a digital space, the CMYK colourspace was abandoned in favour of vibrant RGB colours, utilising the bright test pattern used on old cathode-ray tube televisions, as well the contrast of black and neon explosions of colour in the form of smoke and lights.