The brief

The EP Clinic is an exercise physiology studio opening in early 2021, requiring a logo and a complete visual brand identity to drive the launch and establish the business' brand moving forward. The brand needed to reflect inclusiveness, understanding, empowerment, support and community.

The solution

A selection of stylescapes were then created to complement the new logo, including a range of accent colours, gradient overlays and a thin line icon set. These were then refined and developed into corporate stationery and social media assets.